Casual Babble: Creative Entrepreneurship, Business Strategy & Founder Stories

Communications vs Marketing vs PR: What Entrepreneurs Get Wrong | Casual Babble Episode #69

🚨Why Communications, Marketing, and Public Relations Are Not Interchangeable🚨
Communications, marketing, and public relations are often used interchangeably—but they are not the same thing.
In this episode of Casual Babble, BC Babbles breaks down the key differences between communications, marketing, and public relations, explaining how each discipline functions, where they overlap, and why understanding those differences matters for entrepreneurs building modern businesses.
Drawing from nearly a decade in content marketing and graduate-level marketing study, this conversation explores execution vs. strategy, brand positioning, reputation management, and how founders should think about hiring or outsourcing these roles as their companies grow.

Unlocking Intrapreneurship: A New Path to Success | Casual Babble Episode #68

In this conversation, Amy Lenius discusses the concept of intrapreneurship and her journey in personal development and coaching. She shares insights on habit tracking, the importance of self-awareness, and how to define success on one's own terms. The discussion also delves into the concept of core wounds and their impact on personal growth, particularly for women. Amy emphasizes the need for validation and permission in pursuing one's aspirations and the holistic approach she takes in her coaching practice.
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Takeaways
Intrapreneurship allows for flexibility within a structured business.
Habit tracking can transform self-belief and personal growth.
Success is subjective and varies for each individual.
Understanding core wounds helps in personal development.
Self-awareness is crucial for making empowered choices.
Women often seek validation in their personal and professional lives.
Coaching should be individualized to meet unique needs.
The journey of personal growth is not linear but cyclical.
Embracing one's unique path is essential for fulfillment.
Creating a supportive environment fosters growth and innovation.

How Wes Towers Helps Construction Businesses Win Online Without Marketing Fluff | Casual Babble Episode #6767

In this conversation, Wes Towers, founder of  ⁨@uplift_360⁩  shares insights into his entrepreneurial journey, focusing on the intersection of creativity, SEO, and client communication. He discusses the importance of niching down in the construction industry, the challenges of marketing jargon, and the need for vulnerability in branding. Wes emphasizes the significance of content strategy in SEO and offers advice for bootstrapped entrepreneurs. The discussion also highlights the power of podcasting as a tool for connection and collaboration.

The Art of Harnessing AI | Casual Babble Episode #66 Ft. Dr. Angela Mulrooney

In this conversation, Dr. Angela Mulrooney, known as the arsonist, discusses her journey in identity architecture and how she harnesses AI to enhance creativity and entrepreneurship. She emphasizes the importance of understanding one's niche of genius, the need for adaptability in business, and the significance of self-identity in navigating the ever-changing landscape of entrepreneurship. The discussion also touches on overcoming obstacles in storytelling and the necessity of engaging with clients to ensure meaningful connections and impact-driven outcomes.

Art, Entrepreneurship, and Overcoming Challenges | Casual Babble #65 Featuring Katherine Klimitas

In this conversation, Katherine Klimitas shares her inspiring journey as an artist and entrepreneur, discussing her experiences with a genetic bone disease and how it shaped her perspective on art and life. She delves into her early passion for art, the challenges she faced, and how she turned her creativity into a successful business. Katherine also talks about the importance of public speaking, finding stability through art, and the need for accessibility in the art world. Her story emphasizes the value of taking risks and seizing opportunities in both art and entrepreneurship.

Building Teams, Battling Doubt & Owning Your Growth | Casual Babble Episode #64

In the final installment, Alan reveals how he and his partner bootstrapped their company from zero to six figures and an 18-person team—without outside investment. We discuss delegation, global hiring, and why fear of success can be as paralyzing as fear of failure. The episode closes with Alan’s top three daily habits for growth and mental clarity.
 
🎧 Highlights:
The 3 D’s of Scaling: Delete, Delegate, Double Down
Why remote teams outperform traditional offices in the new economy
How Alan reframes imposter syndrome and builds resilience
Three non-negotiables for self-mastery (journaling, tracking, coaching + therapy)

Decoding Greatness — Systems, Consistency & the Path to Mastery | Casual Babble Episode #63

In Part 2 of our conversation with Alan Lazaros, we shift into the how: What does it take to build real momentum? Alan breaks down the systems he created—drawing on his engineering and MBA background—to study greatness, implement discipline, and build a business (and mindset) that lasts. From 2,000+ podcast episodes to a team of 20+, you’ll get behind-the-scenes of running a high-impact brand.
 
 

Casual Babble | Alan Lazaros Teaser

BC Babbles thanks his listeners, lets you know how you can get more involved with the community and announces the release of the Alan Lazaros Entrepreneur Spotlight Series!